Premium Car Audio & Multimedia Distribution

Premium Brands. Reliable Supply. Excellent Support.

Premium car audio systems. Vehicle multimedia integration. Installation and connectivity solutions. International B2B distribution networks.

Great sound changes how a car feels

Our Passion For High-Quality Car Audio

Marcus Fröven, Phoenix Gold R&D Manager
Marcus Fröven, Phoenix Gold R&D Manager

SONOAUTO is a leading supplier and distributor of in-vehicle sound and multimedia systems. We connect world-class brands, installers, and markets across the globe with high-performance audio, integration, and automotive electronics solutions.

The SONOAUTO team is highly passionate about car audio: each member is an audio enthusiast with many years or even decades of experience developing, marketing or selling high-end car audio products.

From the Nordics to Central Europe to international markets – we deliver sound experiences that move people.

30 Years Anniversary (1996 – 2026) 14 Employees 5000+ SKUs 1500m² Warehouse 15 minutes from Gothenburg Airport 15 Exclusive Brands 5 SONO Brands 30 Years Anniversary (1996 – 2026) 14 Employees 5000+ SKUs 1500m² Warehouse 15 minutes from Gothenburg Airport 15 Exclusive Brands 5 SONO Brands

Latest News

Exclusive Brand Distribution

SONOAUTO is exclusive distributor of many of the best car audio brands on the market.

How We Work with Our Partners

SONOAUTO follows a structured distribution model designed for scalability and growth.

Distribution Excellence

“SONOAUTO stands for reliable and fast-responding supply-chain management. Our warehouse stocks thousands of different models for immediate shipping to our clients.”

Per Wågberg, Supply Chain Manager

Operations Excellence

“We ensure smooth and accurate operations with our suppliers and customers. A fast response to questions and inquiries is our daily goal.”

Lovisa Janson, Accounting & Operations Specialist

Partner Excellence

“We bring the best car audio brands to specialist dealers across Europe and supporting them in daily business. One team!”

Sören Larsson, Head of Sales

Marketing Excellence

“SONOAUTO is very active in promoting our exclusive brands on the web, in stores and in local and international events.”

Gundula Wübben, Marketing Specialist

Structured. Regional. Scalable.

Global Distribution Network

SONOAUTO operates a worldwide distribution model with tailored brand strategies per region.

Nordics

In the Nordic region, SONOAUTO distributes leading global car audio brands, ensuring strong availability and technical support for installers and retailers.

Focus includes premium audio and multimedia solutions tailored to local market standards.

Europe

Across Europe, we provide a broad portfolio of car audio, multimedia and integration solutions for professional installation networks and retail partners.

Strong focus on performance brands, availability and structured distribution.

Rest of the World

Outside Europe, we focus primarily on our SONO ecosystem brands, covering multiple product categories including power, integration, acoustic optimization and safety solutions.

Johan Baeckström, Key Account Manager
Johan Baeckström, Key Account Manager
Patric Andersson, Sales Manager Sweden & Export
Patric Andersson, Sales Manager Sweden & Export
Ingmar Heck, General Manager DACH & Export
Ingmar Heck, General Manager DACH & Export

Our Exclusive Brands

European Distribution Overview

SONOAUTO follows a structured distribution model designed for scalability and clarity.

EU Brands

Select a brand to view the available countries on the map.

    Select a brand to view countries.

    Message from the CEO

    Creating Long-Term Value

    30 years SONO

    “As CEO of SONOAUTO, I am proud to lead a company that sets high standards in car audio distribution. Since our founding we have connected drivers worldwide with premium sound experiences through quality products and dedicated service.
    We source and distribute carefully selected car audio brands and components — from speakers and amplifiers to integrated infotainment systems — ensuring each product meets strict performance and reliability criteria. By partnering with leading global manufacturers, we deliver consistent sonic excellence to consumers and trade partners.

    With the introduction of our own SONO brands, SONOAUTO also became a manufacturer of high-quality car audio and video products. We aim to increase our portfolio of products continuously, to meet market demands.

    Our logistics network and regional partners make premium audio accessible across Europe, while localized support and market insights ensure solutions that fit local needs. We back distribution with marketing, technical training, and responsive aftermarket service so retailers and installers can excel.

    SONOAUTO invests in future-ready technologies and seamless vehicle integration to stay ahead of trends. Our technical teams provide hands-on support and continuous training to guarantee smooth installations and lasting customer satisfaction.
    We operate with transparency and sustainability in mind, pursuing responsible sourcing and efficient operations to create long-term value for customers, partners, and communities.
    Thank you for trusting SONOAUTO.”

    Sincerely,
    Martin Larsson
    CEO

    Contact us

    We are always looking for strong distribution and installation partners worldwide.

    Whether you are expanding your product portfolio or building a professional installation business, SONOAUTO provides the brands, structure, and support you need.